Underwriting BBC Look Up

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Attention – Stations who cover credits and read them live/make good locally:

You must read all copy as provided, unedited. This includes reading APM-branded copy in addition to copy for underwriting clients. If you questions, please contact your APM Station Relations Representative.

All Times Eastern
sorry, there was no program log found for Sunday 10/25/2020

American Public Media Funding Credits Make-Good Policy

Any and all stations broadcasting any American Public Media (APM) programs are required to air all underwriting/grant/funding credits as scheduled in each program.

Stations must:

  • Air all APM credits as broadcast within scheduled programs. (Underwriting, Grants or other similar credit).
  • Air all credit copy as written by APM.
  • Exception: during technical difficulties, station objections to program content or circumstances beyond control (for example, station power outage) that prevent the station from airing an APM program, the station is not required to make-good missed credits.
  • If an APM program is pre-empted and credits are missed, the station should make-good missed credits.
  • Make-good credits must be aired at the next on air opportunity, adjacent to the program or the following day. In the case of a weekly program, they could be made up the following week if absolutely necessary.

Fundraising

  • If a station pre-empts regularly scheduled APM programming and/or the associated credits during on-air fundraising, the pre-empted credits should be made good as outlined above: credits must be aired at the next on air opportunity, adjacent to the program or the following day. In the case of a weekly program, they could be made up the following week if absolutely necessary.

Questions about Underwriting? We're always available to answer any questions you may have about your affiliation.