MARKETPLACE

With nearly 6 million weekly listeners on more than 500 local public radio stations nationwide and millions more across our digital platforms, we’ve changed the way people think about the economy.

Award-winning Marketplace is public radio's daily magazine on business and economics news "for the rest of us." Helmed by Kai Ryssdal, our flagship program examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. The 30-minute program airs weekday evenings on public radio stations nationwide and boasts the largest audience for any business program in the United States on radio, cable or network television. In conjunction with Marketplace Morning Report and Marketplace Tech, Marketplace defines your listeners' place in the economy. With smarts and a bit of wit, we make it make sense.

I get so much from Marketplace: a unique view on the world told with a dose of humor and lots of joyful curiosity. – Beth, Oakland, CA

Marketplace delivers the right blend of interesting economic analysis with broad ranging human interest stories. – Mike, Redlands, CA

Timely, informative, unbiased and to the point. Without a doubt - the best daily economic news journal available. – John, Guilford, CT

Hosts

Kai Ryssdal

Length

00:29:00

Producers

Nancy Farghalli, Executive Producer
Nancy Farghalli is the award-winning executive producer of Marketplace, overseeing all daily production and content of Marketplace, guiding the show’s series, specials and regular programming for an audience of nearly 6 million listeners every week. 

On-Air Promos

Fundraising

Underwriting Audience Insights

Marketplace is heard by nearly 6 million listeners each week.

Marketplace audience2:

  • 46% female, 54% male.
  • Median age of 55, with 45% between 25 and 54.
  • 72% hold bachelor's degrees or higher.
  • 62% have an annual household income of $75,000 or more.

Source: ACT1 Systems based on Nielsen Audio Nationwide DMA Audience Estimates, Persons 12+, Fall 2020.

Marketing Tools

MKP 300x250

Customizable digital ads & guidelines: Promote your broadcasts with ads for your website, newsletters and social media.

Social media quote cards

Kai Ryssdal

Host and Senior Editor, Marketplace

Kai Ryssdal is the host and senior editor of Marketplace, the most widely heard program on business and the economy — radio or television, commercial or public broadcasting — in the country. In addition, he joins forces with Marketplace Tech's Molly Wood to connect the dots on the economy, tech and culture as co-host of the podcast Make Me Smart with Kai and Molly.

Since joining the flagship Marketplace broadcast in 2005, Kai has hosted the program from China, the Middle East and dozens of cities, big and small, across the United States. Kai speaks regularly with CEOs of Fortune 500 companies, startup entrepreneurs, small business owners and everyday participants in the American and global economies. He's also interviewed President Obama four times. Kai first came to Marketplace in 2001 as the host of Marketplace Morning Report, where he covered the economic aftermath of the September 11 attacks, the collapse of Enron, and the slow buildup to the housing crash, the financial crisis and the Great Recession. 

His one and only big-time journalism award was, as it happens, for television: a 2012 Emmy for investigative journalism on a PBS Frontline documentary about money in politics called "Big Sky, Big Money." Kai has appeared often on CNN, CNBC and CBS news. His written work has been featured in The New York Times and The Atlantic.    

Before his career in broadcasting, Kai spent eight years in the United States Navy, flying from the aircraft carrier U.S.S. Theodore Roosevelt, and later worked with the Joint Chiefs of Staff at the Pentagon. He also served in the United States Foreign Service, with postings to Ottawa, Canada, and Beijing. Kai is a graduate of Emory and Georgetown universities. He lives in Los Angeles with his wife and four children. 


Show Logos

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Program logos and digital assets cannot be altered or co-branded (with your station logo, etc.) without APM approval. Please contact your Station Representative.

Marketplace LWSF – 17:00-17:29 ET live, 17:30-23:59 ET file

00:00
Feed Start ID - Content Depot Closure ID 1

00:02 - 00:12
Premium National Funder

00:13 - 17:45
Segment 1 (includes national funder(s), bridge music for optional cutaway/rejoins and forward promote)

17:45 - 18:44 (approximate)
Floating cutaway. At this time Marketplace will send a Content Depot Closure ID 3 for automated stations.

18:45 - 28:44 
Segment 2 (includes bridge music for optional cutaway/rejoins, national funder(s), next day promote, and closing theme)

28:44 (approximate)
Program End. At this time Marketplace will send a Content Depot Closure ID 3 for automated stations.

29:55
Feed End ID - Content Depot Closure ID 4

Download Clock

Program Clock

Broadcast Rights

Marketplace is available to all American Public Media affiliate stations for broadcast. Stations must carry the program as fed and may delay the program until 11 p.m. local time on the day of the feed. If 11 p.m. local time falls after 11:59:59 p.m. ET, stations will need to download the files manually, while the content is still available, in order to delay the program.

No excerpting except for fundraising or promotional purposes. Multiple repeats are allowed daily. See terms and conditions described in the American Public Media Service Agreement. Prior to carrying this series, stations must confirm carriage with American Public Media.


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