Marketplace Digital Distribution

American Public Media offers seamless digital syndication of Marketplace stories for your public media website.

This is a new opportunity to grow digital audiences, engage listeners, and create a future-facing revenue stream.

Powered by Distributed Media Lab

Marketplace is a public media outlet that produces broadcast shows, podcasts, digital reporting and more.

Marketplace is committed to covering business and the economy in ways that everyone can understand, not just those on Wall Street. Their mission is to raise the economic intelligence of the country. To do that, they share economic perspectives and realities relevant to all communities — especially those who often go unrepresented in financial news​.

Their team of reporters, editors, producers, hosts and other staffers are in the studios, out in the field and behind the scenes to help bring your audience the economic news they crave.

Distributed Media Lab is a technology platform powering seamless syndication for publishers and brands.

The platform is used to distribute premium content to quality local media websites across North America. American Public Media use DML's platform to distribute Marketplace digital content.

Embed Marketplace Stories on Your Website

Distributed Media Lab makes it easy for Marketplace affiliates to embed stories on your website using just a couple of lines of HTML and Javascript. View the Installation Guide to get a preview of how the process works.

Distributed Media Lab offers a variety of layout options so Marketplace collections embed seamlessly on your station’s website.

View the full selection of layout options here.

Frequently Asked Questions

  • Marketplace collections are free to embed on public media websites for Marketplace affiliates.

    The default monetization tool for embedded stories are programmatic ads coordinated by Distributed Media Lab (DML). This revenue is shared by DML, American Public Media, and your station. Programmatic ad categories can be selected by your station.

    DML, American Public Media, and your station can also run underwriting on these free embedded collections.

  • Distributed Media Lab offers a variety of layout options for stations to embed Marketplace collections on their website. See a specific Marketplace example or view the full selection of layouts.

  • We have four collections but are adding new ones all the time.

    Marketplace: A selection of the current and most popular Marketplace stories, including Marketplace Morning Report, Marketplace, Marketplace Tech, and more.

    I’ve Always Wondered…Stories where Marketplace answers the questions listeners ask about the small, simple, ubiquitous things in the world of business.  

    Geographic Collections: These are collections based on stories relevant to your station’s geographic audience. We have California and Texas available now but new geographic collections can be added in 1-2 business days. 

  • Getting started is simple. Go to www.dml.market.

    Select Request Access Here and complete the registration form. On the registration form, select Free from the Account Plan dropdown menu.

    You will receive an update, via email once DML processed your request.

  • No, hosting collections on your site won’t slow down the page load time.

    If you find this issue happens, please contact Distributed Media Lab’s support team at support@distributedmedialab.com


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