APM at PMCC 2025
APM is excited to welcome you to the 2025 PMCC Content Conference from August 25-28!
It’s been a while since we last gathered in person in New Orleans, and a lot has happened in the meantime. We look forward to seeing you all in person and hearing what’s on your mind.
Reach out to your Station Relations Representative before the conference, and be sure to seek out our various sessions and space in the Wyoming Room while at the conference. Use the details and schedule below to guide your visit.
Who’ll be there
The APM Distribution Team! We are eager to answer your questions, hear your feedback, share the latest news and resources for our programs, and help you serve and grow your audiences with news, music, and arts and culture content they find real and relevant.
You'll also meet colleagues from across APM, including those from Minnesota Public Radio, Marketplace, Classical24, and our partners at the BBC World Service and This Old House Radio Hour.
Schedule
Tuesday, August 26
7:45-8:30 a.m.: This Old House Radio Hour
Location: Wyoming Room (1st Fl) at the Little America Hotel
Grab breakfast from the buffet and join us in the Wyoming room to learn more about our latest launch — This Old House Radio Hour. Meet Executive Producer Jimmy Jellinek, ask questions, and hear how this program is renovating weekend schedules! Please reach out to your Station Relations Representative for availability.
Wednesday, August 27
7:45-8:30 a.m.: Marketplace
Location: Wyoming Room (1st Fl) at the Little America Hotel
Grab breakfast from the buffet and join us in the Wyoming room for a conversation with Marketplace’s Kimberly Adams and Donna Tam. They will discuss Kimberly’s reporting and what they are hearing from audiences, as well as ways for Marketplace to increase engagement with stations. Come with your ideas and questions! Please reach out to your Station Relations Representative for availability.
11 a.m. - 12 p.m.: Understanding AI and Its Impact on Public Media
Location: Grand Ballroom at the Little America Hotel
There is a lot of apprehension, ignorance, and fear of AI and how its use impacts our industry and our society, today and in the future. Good or bad, AI is becoming part of our daily lives, and the technology is already in use in many other sectors across the world. It’s time to set the apprehension and fears aside and become conversant in AI so we can help our audiences understand its impact on our lives. This session will look at the different forms of AI, its rapid development, and the responsible use of this powerful tool. We'll talk about the positives, the negatives, and the moral and ethical questions we are faced with when we apply artificial intelligence to our work.
Speakers: Tarik Moody, Jon Zilkha (BBC)
Moderator: Ernesto Aguilar
3-3:45 p.m.: Cultivating Classical Hosts That Connect
Location: Teton at the Little America Hotel
In this session, we'll talk about finding, training (& re-training) talent for a new era of classical radio. From searching in unexpected places, to breaking it down for charismatic storytellers with no radio experience, and building new skills in seasoned hosts, we'll find out how classical stations develop talent with diverse people from varied backgrounds to support public media’s goals of reaching and engaging new audiences and deepening community partnerships.
Speakers: Julie Amacher (C24), Daniel Gilliam, Eric Glissmeyer
Moderator: Kelsey McConnell
4-4:45 p.m.: Engaging Bilingual Communities
Location: Teton at the Little America Hotel
Last year, Avanza 88.3 launched as Utah’s first bilingual radio station, intended to meet the cultural and information needs of the growing Latino population in the region. Avanza is blazing a trail, but that means there is no playbook. It requires developing new programming and finding new ways to engage with the community it’s designed to serve. In this session, Marketplace’s Kimberly Adams introduces us to Avanza’s Program Director Edgar Zuniga, the person who is blazing that trail. We’ll learn about his programming and audience development plans and how the station connects to its bilingual audience.
Speaker: Edgar Zuniga
Moderator: Kimberly Adams (Marketplace)
We're committed to supporting you and making your job easier, and we look forward to helping you become even more successful with our programs. Your Station Representative is eager to see you and happy to coordinate meetings with our content partners.
Not planning to attend this year? We'll miss seeing you and look forward to catching up soon.