988: A Call for Crisis Care

About the Program

This September in honor of National Suicide Prevention Awareness Month, join Call to Mind for “988: A Call for Crisis Care.”

The federal government has transitioned the National Suicide Prevention Lifeline into an easy-to-remember 3-digit number. 988 is a hotline for mental health emergencies like suicidal thoughts and life-threatening behavior—that anyone can dial or text for help. What actually happens when someone dials 988? What do people expect when they call to report a mental health crisis? And what does crisis response look like?

“988: A Call for Crisis Care” reviews the rollout of 988, explores the state of mental health crisis response, and asks how it can be improved. Kimberly Adams interviews experts working to improve crisis care in the US and national leaders supporting 988 as a tool for suicide prevention.

Call to Mind’s specials explore an emerging area of understanding in mental health and aim to illustrate new knowledge to empower people to engage with in their well-being. All Call to Mind programs are produced with a focus on identity representation.


One hour

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Preview audio available: August 18, 2022
Promo spot available: August 18, 2022
Program rundown available: August 31, 2022
Date content will be uploaded: August 31, 2022


Broadcast Window

September 1, 2022 - October 31, 2022

Broadcast Rights

Affiliate stations may carry this program multiple times before Nov 1, 2022. The program must be carried in its entirety. No excerpting is permitted. Simulcast streaming rights are available for this program. Prior to carrying this program, stations must contact their American Public Media Station Relations Representative.

Kimberly Adams headshot

Kimberly Adams

Kimberly Adams is a host/correspondent at Marketplace, America’s largest broadcast business program. She covers the intersection of politics and the economy from Washington, DC, where she also serves on the Board of Governors of the National Press Club. Before moving to DC, Kimberly was a Cairo-based freelance journalist reporting on the political, social, and economic upheaval in Egypt following the Arab Spring. Her work aired on multiple networks in the United States, Canada, the UK, Germany, Hong Kong, and elsewhere.

Kimberly identifies as a Black woman (she/her).

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